EYE-CATCHING HEADLINE THAT TOUCHES ON THEIR MAJOR PAIN POINT OR ULTIMATE, DREAM GOAL.

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Remind them what their main GOAL is… what is it they’re dying to achieve?

Step in their shoes and share their main pain points…
 
What annoys them?
 
What keeps them up at night?
Agitate their PROBLEM.
  • Point out the symptoms they have with this problem.
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But… there’s a big PROBLEM.

When they’ve tried to solve this problem before, THINGS GOT WORSE.

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You were once here. It was your ROCK BOTTOM.
You get it. 
 
You’ve been here before. 
 
Share a snippet of your “rock bottom” story.
 
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There is a lack of time, money and know-how.

But at your rock bottom, you discovered a secret, method or framework.

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But at your rock bottom, you discovered a secret, method or framework.